In today’s connected world if you are doing any direct mail marketing you’ll probably find yourself asking what marketing is working. How do I know and why? You must provide your customers and prospects with multiple ways in which to respond from mobile, web, telephone, and mail. Understanding the results of your marketing efforts will only help you determine how to allocate your often-limited marketing dollars.
You need a campaign dashboard to measure the metrics associated with each of your marketing campaigns so you can easily evaluate your results.
What should your dashboard contain? I would suggest at least the following:
- Delivery of your mail piece
- How many phone calls were received as a result of the mailing
- How many visits to a website were attributed to a specific campaign
- Response rates
It is about the data, the more you know, the more you will be able to target your marketing efforts. You have to have an understanding of what is and what is not working to be successful.
You only need one dashboard and it should not be overwhelming, collaborate with a trusted marketing services company like
Not only can we handle the creative, print and mail services, we offer personalized URL’s (PURL’s), generic URL’s (GURL’s), vanity URL’s pointed at your web page, mail tracking, and phone call tracking all designed to help fill your dashboard.
*Article Written by: Fred Schulze: VP Sales & Customer Care at AM Solutions