The United States Postal Service (USPS) has been connecting and propelling American commerce for over 240 years.
- 156 Million Delivery Points Across the Country
- Over 630,000 Employees
- 31,000 Post Offices
- 60,000 Partner Locations
- Over 215,000 Vehicles in its Fleet
- Delivering 40% of the Worlds Mail
The Postal Service is unique. It’s strengths: Network, People, Product Offering, Pricing and Innovation present in many ways its biggest challenges.
First Class Mail and Periodical volume continue to decline. However, overall Standard Mail volume appears to be leveling off and has been relatively steady over the past several years. Total Shipping and Package volume is up considerably for the first 9 months. Leveraging Last Mile delivery, the USPS in competing effectively in this category and is well-positioned to enable e-Commerce growth for its business customers.
The USPS is competing for people’s attention and time. It must adapt to a changing marketplace. We live in increasingly disruptive and dynamic times. Change is the only constant.
Every day, long-held traditional business models are being turned upside down. Businesses are having to reinvent how they remain relevant and re-establish their relationship with their customers.
The average person checks their mobile devices (smartphone, tablet, smartwatch) 150 times a day. How many of us watch our smart TV with our smartphone or tablet in our hand?
We now demand geo-spatial information and expect customized search results, all in an instant and at the push of a button or on voice command.
The USPS is adapting to customers’ needs with enhanced product tracking and visibility when a package is enroute. It’s committed to an improved retail experience by providing kiosks as alternatives to waiting in lines and USPS mobile tools, like Schedule a Pickup or USPS Tracking.
Informed Delivery will make mail part of the customers’ daily, digital routines. How would you like to receive a preview on your smartphone of the mail you’ll be receiving that day? This brings the physical mail to the smartphones and devices of the consumer. Marketers will have an opportunity to attach a digital add-on to the mail piece.
The digitally integrated future of delivery is upon us. Embedded capabilities in package delivery, allow for package redirect, same-day, next-day and on demand delivery.
I’m confident USPS will continue to create value for not only the sender, but also the receiver of mail. They’re committed to keeping mail relevant and affordable in an increasingly digital world.
Can I fly my drone using my smartphone while in my self-driving car? I’ve got an on demand delivery to make.
*Article Written by: Fred Schulze: VP Sales & Customer Care at AM Solutions