Direct mail is an extremely important and effective component in any marketing or promotional plan. Combine it with digital or mobile marketing to create an effective integrated marketing campaign. The fact is direct mail can drive business as well, if not better than other forms of media if used properly.
It’s important to define and stick to your marketing strategy. Employing an integrated marketing campaign will help you maintain a unified marketing strategy. Always keep your brand top of mind. Your marketing strategy must start and end with the customer.
It’s a must to offer your customers another way to engage with your brand. Use an assortment of channels; email, direct mail, mobile, SMS and social.
You have to create a unified and seamless experience for your prospects and customers alike to interact with your brand. Your marketing has to be customer focused. Today you must put your offer in front of potential customers using a mix of advertising, public relations, marketing, sales promotion and social media across a wide spectrum of media.
Powering up your direct mail can boost return on investment and create a powerful integrated campaign.
The quality of your design is very important. It should be stunning; it must have visual appeal across all aspects of the
campaign. Buying decisions are typically made within the first three seconds of viewing an ad or promotion.
Each channel has its own strengths and weaknesses. Customers want and expect a consistent experience across all touch points. Integration keeps your message consistent, builds trust and reinforces your message, making it even more powerful.
*Article Written by: Fred Schulze: VP Sales & Customer Care at AM Solutions
