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The Dashboard

In today’s connected world if you are doing any direct mail marketing you’ll probably find yourself asking what marketing is working. How do I know and why? You must provide your customers and prospects with multiple ways in which to respond from mobile, web, telephone, and mail. Understanding the results of your marketing efforts will

My Resolution for You

I have a very simple New Year’s resolution for you this year, like everyone, I’m very busy and I keep forgetting to tell you. Resolve to do more marketing for your company or organization this year. That’s it-Easy, simple to execute! Choose an excellent attribute about your company or organization and tell people about it-Repeat,

Isn’t All Mail Tracking the Same?

You really can’t guess how I’m going to Answer this one? The answer is, of course, no! Pretty much all of the major mail tracking providers today created their systems prior to 2010. Postal-wise they’re all very good. They all work with the same data from the Postal Service. The difference is ours is more

Power Up an Integrated Campaign

Direct mail is an extremely important and effective component in any marketing or promotional plan. Combine it with digital or mobile marketing to create an effective integrated marketing campaign. The fact is direct mail can drive business as well, if not better than other forms of media if used properly. It’s important to define and

Are You Voting?

  “Choosing the lesser of two evils . . . “ Many Americans are saying they can’t in good conscience vote for either Hillary Clinton or Donald Trump. Who’s the least bad? How are we supposed to be good citizens when both parties are offering what most of us believe to be awful candidates? Certainly

Making Connections in a Digital World

The United States Postal Service (USPS) has been connecting and propelling American commerce for over 240 years. 156 Million Delivery Points Across the Country Over 630,000 Employees 31,000 Post Offices 60,000 Partner Locations Over 215,000 Vehicles in its Fleet Delivering 40% of the Worlds Mail   The Postal Service is unique. It’s strengths: Network, People,
In today’s technology driven society, mass email is a channel that must be incorporated into any successful marketing strategy. Mass email has many attractive benefits including regular contact with prospects and clients, low cost follow-up to direct mail and other marketing channels, and is a great way to test new offers …all of which equate
Sales. Just the word itself can be a complete turn-off to many of us. Why? Because no one puts being “sold” anything at the top of their to-do list. Now enter the second decade of a 21st century world being bombarded by scores of sales appeals from every possible medium and device on any given

Happily Ever After

Good customer service is something we recognize primarily when we don’t get it. We’ve come to expect and value a good customer service experience, and we are upset when an encounter doesn’t meet our expectations. A bad experience can turn us off on a store or organization, while brands and salespeople who execute service excellence
Do you receive Undeliverable-As-Addressed (UAA) First Class Mail back from the USPS? Did you know that there is a much easier, more environmentally friendly and cost effective way to handle those pieces? With USPS BlueEarth Secure Destruction, the USPS will, for NO ADDITIONAL CHARGE, securely destroy your UAA First Class mail pieces, AND provide you with daily