So, I find out when my mail delivers. That’s helpful information, but are there really enough benefits to make Mail Tracking worth the investment?
Yes! There are obvious benefits to mail tracking, like having proof important documents were mailed out and knowing whether or not you hit your target delivery window. There is so much more we can do with the info though!
Mail Tracking can be used to streamline all of your marketing.
Use the near-real-time information from Mail Tracking to take the next step in your marketing efforts.
- Know when to staff call centers for responses, and when to make outgoing follow up calls.
- Use it to trigger emails and text messages to reinforce the mailpiece itself, or the message you are sending.
- Correspond the delivery timing with other multi-channel marketing things like social media advertising.
And, don’t forget to link it all together with PURLS or QR codes on the mailpieces that will take the individual right where you want them to go on the internet, like to a personalized landing page.
Mail tracking should be the heart of your multi-channel campaign!