In today’s technology driven society, mass email is a channel that must be incorporated into any successful marketing strategy. Mass email has many attractive benefits including regular contact with prospects and clients, low cost follow-up to direct mail and other marketing channels, and is a great way to test new offers …all of which equate to a high return on investment.
Like every type of media, email marketing presents its own unique challenges. One of the biggest challenges is avoiding the dreaded “Junk Mail Folder”. While no company out there can promise you that, here are 7 Tips that will make hitting the “Inbox” more likely and make your mass email campaigns more successful.
1. Use a Mix of Images & Text
Many of us are accustomed to placing the title on top of an interesting image. However, in many email browsers, images are not seen until the user clicks a message to show images. Make sure to display your title in a large font in the upper portion of the email body. You can select a background color for display behind your text.
2. DON’T SHOUT
Do not display your title in all upper case letters. This is called shouting and many spam filters will put your email right into the junk folder.
3. Avoid CSS Background Images
With website design, images can be defined in the CSS code and displayed behind text or other images. Many email browsers will not display CSS background images even when the user clicks the message to show images.
4. Use Standard Fonts in the Body of the Email
Email browsers display text in the fonts that are installed on the device. If the font being used in the email is not on the device, the device will substitute the font with a default font. This can transform your beautifully designed email into something less than desirable. Here is a list of recommended fonts:
Best Fonts Acceptable Fonts
Sans Serif Tahoma
Arial Myriad Pro
Times New Roman Calibri
Georgia Lucida Sans Unicode
5. Include Trackable Links
Any link within the body of the email that takes users to another web site or pulls up an email window, can be tracked. Tracking allows the marketer to measure which links received the most visits and created the greatest response. The information gathered through trackable links provides valuable insight into what works and what does not and with email marketing, messages and offers can be tweaked immediately.
6. Clean Up the HTML Code Prior to Scheduling the Email Blast
7. Score Your Email Prior to Scheduling the Email Blast
The logic in email browsers give your email a score to determine if the email goes into the inbox or the junk folder. A score below “5” gives your email the best chance of going to the inbox. To check the score of your email, visit: https://spamcheck.postmarkapp.com/.
AM Solutions offers email services and expertise that will make your next email campaign a success! For more information on this exciting marketing channel, please contact your AM Solutions representative or email us at email@example.com.
*Article Written by: Tina Morris, DP Processing / Mail Prep Specialist