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My Resolution for You

I have a very simple New Year’s resolution for you this year, like everyone, I’m very busy and I keep forgetting to tell you. Resolve to do more marketing for your company or organization this year. That’s it-Easy, simple to execute! Choose an excellent attribute about your company or organization and tell people about it-Repeat, […]

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Isn’t All Mail Tracking the Same?

You really can’t guess how I’m going to Answer this one? The answer is, of course, no! Pretty much all of the major mail tracking providers today created their systems prior to 2010. Postal-wise they’re all very good. They all work with the same data from the Postal Service. The difference is ours is more […]

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Power Up an Integrated Campaign

Direct mail is an extremely important and effective component in any marketing or promotional plan. Combine it with digital or mobile marketing to create an effective integrated marketing campaign. The fact is direct mail can drive business as well, if not better than other forms of media if used properly. It’s important to define and […]

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Are You Voting?

  “Choosing the lesser of two evils . . . “ Many Americans are saying they can’t in good conscience vote for either Hillary Clinton or Donald Trump. Who’s the least bad? How are we supposed to be good citizens when both parties are offering what most of us believe to be awful candidates? Certainly […]

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Making Connections in a Digital World

The United States Postal Service (USPS) has been connecting and propelling American commerce for over 240 years. 156 Million Delivery Points Across the Country Over 630,000 Employees 31,000 Post Offices 60,000 Partner Locations Over 215,000 Vehicles in its Fleet Delivering 40% of the Worlds Mail The Postal Service is unique. It’s strengths: Network, People, Product […]

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Email Marketing: 7 Tips for Success

In today’s technology driven society, mass email is a channel that must be incorporated into any successful marketing strategy. Mass email has many attractive benefits including regular contact with prospects and clients, low cost follow-up to direct mail and other marketing channels, and is a great way to test new offers …all of which equate […]

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Sales Done Right…Always Good. Done Wrong? Not So Much…

Sales. Just the word itself can be a complete turn-off to many of us. Why? Because no one puts being “sold” anything at the top of their to-do list. Now enter the second decade of a 21st century world being bombarded by scores of sales appeals from every possible medium and device on any given […]

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Happily Ever After

Good customer service is something we recognize primarily when we don’t get it. We’ve come to expect and value a good customer service experience, and we are upset when an encounter doesn’t meet our expectations. A bad experience can turn us off on a store or organization, while brands and salespeople who execute service excellence […]

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USPS BlueEarth Secure Destruction

Do you receive Undeliverable-As-Addressed (UAA) First Class Mail back from the USPS? Did you know that there is a much easier, more environmentally friendly and cost effective way to handle those pieces? With USPS BlueEarth Secure Destruction, the USPS will, for NO ADDITIONAL CHARGE, securely destroy your UAA First Class mail pieces, AND provide you with daily […]

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Communication, Technology & Taxes . . .

I’m sitting in my office at my computer with two large screens, my tablet is open to our website, my smart phone is sitting next to my office phone and I’m playing music through a wireless Bluetooth speaker. I’m contemplating “what the future holds” for direct mail marketing? Some think we’re on the brink of […]

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