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Digital vs Print

I can’t tell you how many times I’ve heard “We think digital is a more effective marketing tool than print.” Another favorite, when a client says “Digital’s lower response is offset by its lower cost.” I don’t think It’s an either/or situation, print is a valuable part of any marketing mix, or it certainly should […]

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5 Advantages of Direct Mail

Customers and prospects alike often will ask me which is better . . . direct mail or email? What are the advantages or benefits of each? AM Solutions offers both and while I would strongly encourage the use of an integrated, multi-touch campaign, if I had to choose only one-I would choose direct mail, but […]

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The Death of Direct Mail

We’ve all heard about the impending death of direct mail, I’m sure some marketers probably believe it died several years ago. Almost daily I’m asked about the effectiveness of direct mail. An InfoTrends survey found that 66% of all direct mail is opened, 82% of which is read for minute or more. The survey also […]

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10 Most Common Mistakes in Mailpiece Design

According to the United States Postal Service the Ten Most Common Mistakes in Mailpiece Design are as Follows: Failure to Meet Minimum Mailing Dimensions Dark/Black Background on Mailpieces Screening & Imaging Return Address Placement on Letters & Flats Text or Graphics in the Barcode Clear Zone Postcard Design Insert Shift Folded Self-mailer Construction Address Placement […]

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Direct Mail Fishing

I participate in a fishing league every Tuesday night from mid-May through mid-September. My teammate and I usually have the boat’s radio on in the background. We are often listening to a syndicated show on the local classic rock station or our favorite baseball team. Fishing is supposed to be my escape from my chosen […]

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2017 National Postal Forum in Review

I always look forward to attending the National Postal Forum (NPF) with 4500+ of my closest friends. This year’s forum, themed “Make Informed Connections” was no exception. After spending 4 days in the Baltimore Convention Center in Maryland, I can report the demise of direct mail is greatly exaggerated. Direct mail is very much alive! I continually […]

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National Postal Forum (NPF)

As I prepare to attend the Premier Mailing Industry Conference in Baltimore, Maryland, I thought I would provide a little background on the event. “2017 National Postal Forum, Make Informed Connections-Innovation-Opportunity-Success” is the headline for this year’s event. AM Solutions recently changed its tag-line to “when connections matter” The NPF is about making connections from […]

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Millennials & Direct Mail

The increase in digital channels has many marketers rethinking their strategies. Digital media has proven to be highly effective. However, that does not mean traditional marketing no longer works. When it comes to millennials, in fact, the opposite is true for direct mail! Many marketers believe millennials only to be interested in content that appears […]

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WCTC Drops Printing & Publishing

The Milwaukee Journal Sentinel reported last week that Waukesha County Technical College is dropping its printing and publishing program, one of the largest programs of its kind.  The program, created in 1998, had a strong demand from employers; however, there were not enough interested students. Many companies in the printing industry faces challenges trying to […]

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AM Solutions Announced as Best of Category Award Winner

PRINTING EXCELLENCE IN THE TRI-STATE REGION RECOGNIZED AM Solutions Announced as Best of Category Award Winner in the 2017 Graphics Excellence Awards Pewaukee, WI – The Great Lakes Graphics Association (GLGA) has announced that AM Solutions of Edgerton is an award winner in the 2017 Graphics Excellence Award competition. The Judging was conducted on March […]

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